An immersive brand dinner
The National Gallery
A unique format for this dinner created a memorable evening focussed on the brand’s key messaging and technologies. Two core messages were communicated during the evening. Structured Wandering - the journey taken by those on the Pinterest platform as they journey through the creative and Visual Search – the main search tool showing exponential growth. The chosen venue was The National Gallery – an iconic venue in an incredible central location. The venue provided ample inspiration for the visual search and the floor plan worked perfectly for the Structured Wandering inspired dinner format.
An immersive brand dinner
The National Gallery
A unique format for this dinner created a memorable evening focussed on the brand’s key messaging and technologies. Two core messages were communicated during the evening. Structured Wandering - the journey taken by those on the Pinterest platform as they journey through the creative and Visual Search – the main search tool showing exponential growth. The chosen venue was The National Gallery – an iconic venue in an incredible central location. The venue provided ample inspiration for the visual search and the floor plan worked perfectly for the Structured Wandering inspired dinner format.
Guests arrived via the Portico Terrace before making their way up the grand staircase to the Mosaic Terrace for a champagne and canapé reception. The canapés here had a twist inspired by the trends from Pinterest Predicts non-yet-trending trend report. Guests were then invited into Central Hall, a rich red room, for an intimate panel discussion. The design was based around a focussed fireside chat and the lighting reflected this with low, ambient spots and picture lights only, resulting in a dramatic effect. The attention was focussed on the stage and the conversation. Touches of the brand colour were seen in the furniture and florals as well and branded touch points.
After the panel, the dinner was announced in the Barry Rooms. With an impressive central dome, three main wings lead off the space, all with their own artworks. The dinner was introduced by chef Jimmy Garcia, who had designed the menu for the evening. To spotlight the journey on the platform described as ‘Structured Wandering’ we designed a six course tasting menu which saw guests divided into three smaller groups of 24. They then sat for dinner in one of the three wings before moving to the centre of the room for a palate cleanser and then onto their next course in the next wing and so on. In total there were three seated courses, two palate cleanses and then the dining experience finished with desserts back in the middle of the room under the Dome. These smaller dining experiences meant that each group of 24 had a super intimate dinner experience each time. They also enjoyed different table set ups (1st wing – 1 large table, 2nd wing – 2 tables and the 3rd wing – 4 tables) meaning that they were able to network extensively during the evening – a core objective of the night.
In addition, each dining set up was inspired by a piece of art within the wing. This very much highlighted the Visual Search technology that Pinterest are championing. We took a painting from within the space and designed around that piece of art - everything from the tablescape to the florals to the meal served. We were truly inspired by the masterpieces within the venue. The first wing was based around ‘A Sea-Shore’ by Claude-Joseph Vernet, the second around ‘Whistlejacket’ by George Stubbs, the third by ‘The Haywain’ by John Constable and finally, the dessert area by the surrounding Turner seascapes.
An immersive brand dinner
The National Gallery
Guests arrived via the Portico Terrace before making their way up the grand staircase to the Mosaic Terrace for a champagne and canapé reception. The canapés here had a twist inspired by the trends from Pinterest Predicts non-yet-trending trend report. Guests were then invited into Central Hall, a rich red room, for an intimate panel discussion. The design was based around a focussed fireside chat and the lighting reflected this with low, ambient spots and picture lights only, resulting in a dramatic effect. The attention was focussed on the stage and the conversation. Touches of the brand colour were seen in the furniture and florals as well and branded touch points.
After the panel, the dinner was announced in the Barry Rooms. With an impressive central dome, three main wings lead off the space, all with their own artworks. The dinner was introduced by chef Jimmy Garcia, who had designed the menu for the evening. To spotlight the journey on the platform described as ‘Structured Wandering’ we designed a six course tasting menu which saw guests divided into three smaller groups of 24. They then sat for dinner in one of the three wings before moving to the centre of the room for a palate cleanser and then onto their next course in the next wing and so on. In total there were three seated courses, two palate cleanses and then the dining experience finished with desserts back in the middle of the room under the Dome. These smaller dining experiences meant that each group of 24 had a super intimate dinner experience each time. They also enjoyed different table set ups (1st wing – 1 large table, 2nd wing – 2 tables and the 3rd wing – 4 tables) meaning that they were able to network extensively during the evening – a core objective of the night.
In addition, each dining set up was inspired by a piece of art within the wing. This very much highlighted the Visual Search technology that Pinterest are championing. We took a painting from within the space and designed around that piece of art - everything from the tablescape to the florals to the meal served. We were truly inspired by the masterpieces within the venue. The first wing was based around ‘A Sea-Shore’ by Claude-Joseph Vernet, the second around ‘Whistlejacket’ by George Stubbs, the third by ‘The Haywain’ by John Constable and finally, the dessert area by the surrounding Turner seascapes.
